Apple Officially Cancels 'Project Titan' Car Project

In a stunning move, Apple has reportedly cancelled its long-running electric car project, known internally as Project Titan. Employees working on the project are being shifted to the company’s generative AI division.

A Long Road to Nowhere

The project, which began around 2014, faced numerous delays, leadership changes, and strategy shifts. It aimed to create a fully autonomous vehicle without a steering wheel or pedals, a goal that proved too ambitious even for Apple.

Industry Reaction

Automakers are likely breathing a sigh of relief. An Apple Car would have been a formidable competitor. The move highlights the immense difficulty of entering the automotive manufacturing space.